Let's talk about the science behind the consultation
By giving your client the choice. She feels more in power more that this is something that she's choosing for herself more in control if she needs to have women like to make decisions. They're actually the decision-maker in a home environment. So marketing is always geared towards the female. I always find that interesting.
You know that she's probably done some homework. She's either been to another hair salon, or she's gone on Google or she's been on Instagram. She's seen before and after photos. where someone has taken very short hair and elongated it to 22 inches, she's seeing things that you're going to tell her that she can't do. So from the get-go, what I like to always assume is that this client has already been somewhere else, even if she hasn't been to another salon. Or even if she hasn't had a consultation, I always know that they're, that they have done some type of homework. I just know that my job is to educate them.
So you have two types of clients, alright, you have those who need extensions and those who don't. Two types of clients fall into two categories, those who understand the process and the pricing, and they're respectful of that. And those that think expensive, is 500 bucks for a full head of hair. If you have someone sitting in the chair, and you're in a consultation, and this is the person that thinks $500 for a full head of extensions, is a lot of money, then there was a mistake that happened when you took the call and booked the consultation. So just a little side note, I don't allow anyone to book a consultation on online at their own will, right. So I I have control, I book, all my consultations myself, I offer them for free, I give everyone 15 minutes of my time. So the best way you can do it is you have questions that you're going to ask your client, and by asking them simple questions on the phone, you'll have an understanding if it's in their budget, if it's a client for you or not.
For the science of how the brain works, you want to come in with all the great things for them, you want to fix and solve all their problems, you want to get them booked, you want to hit them with it all before they even really know what happens. You know, you want them to come in, you have all the right answers, you get them in the book, you take a deposit, we'll go over that. And then they leave and that's it Problem solved. Then when they come in for their install, you can go over a lot more getting to know them and even after care.
During the Masterclass, I go over the consultation in depth. Providing you with everything you need to know to to convert your consultation into a happy client.
Questions? Just ask! https://www.studiosheacademy.com/platinum-masterclass